Attract new customers and deposits by attaching CTB Tuition Reward points to a variety of accounts i.e. Certificates of Deposit, Money Market funds, Checking and Savings accounts, IRA accounts (that you manage for companies) or even unused Home Equity Lines of Credit.

Increase customer loyalty with the incentive that as deposits are kept with your institution, they will earn Tuition Reward points* based on the qualifying account balances. We recently conducted a survey of existing SAGE account holders, and over 90% of respondents indicated they would switch financial institutions, if all else were equal, to one that provided Tuition Reward benefits.

*can be calculated quarterly, semiannually or annually

Reward and retain your best customers. Our experience is that it is your best customers who are most likely to take advantage of Tuition Rewards. For one of our bank clients, the average customer enrolling Tuition Rewards had three times as many accounts and assets at the bank as non-participants.

Reduce marketing costs. Giving away a toaster, beach chair or other items each time an account is opened is expensive and offers no real incentive for the customer to remain with your bank. Tuition Rewards encourages your account holder to maintain, and even increase, deposits with your bank.

Distinguish yourself from the competition. Providing your account holders with guaranteed minimum scholarships is a great marketing tool that singularizes your institution as caring and visionary. You help parents save for college. You help grandparents leave a legacy!

Recompense your employees! Tuition Rewards can be attached to your employees’ 401(k) or other retirement plan - a terrific benefit that also provides incentives to participate in the plan or to increase the contribution rate.